A New Religion

"We're building a religion, we're making it bigger," went the song. You don't know but you are a part of it. I don't know but I follow it. It is insidious, and very much a part of our lives.
Was'nt it just yesterday, or the day before that, that you sucked your tummy in and wished it could reduce to that size, stared in the mirror,and wished if only your nose did not look like that, wanted only to be fairer,hoped only to have nicer hair, wished only for those killer abs, would'nt you have looked more handsome?or prettier?
If you closely watch the commercials on television, you would have probably come across the advertisment(an ad for contact lenses ) that tells how much a new dress would cost for the first day of college,then how expensive a pair of shoes would be,and then a plastic surgery for the first day of college:face: . Now, I would please like to ask all of us in college, do you really think one needs a plastic surgery to survive the first day in college? infact do you need plastic surgery to suvive anything at all (unless you are trying to escape the underworld). I also fail to understand the obssesion with being fair among girls and lately among boys too.Have you forgotten the "Mard hoke, ladkiyon wali cream lagate ho!" ad .Another advertisment that i saw just yesterday in the newspaper,that said "skinny jeans, not for the masses".
Most of the ads are based on similar lines and all promote being thin,fair,pretty,wearing a certain kind of clothes,with the latest accesory,or a gadget. Only a certain kind are 'cool' (read acceptable).How do you think a person of average thinking capability understands the jeans ads.There was another advertisment if you recall (a tubelight ad)that shows a fat woman,eating food and a slim one just sitting and they turn into tube lights(some creativity huh?)and the voice over says that, why waste energy and use a fat tube light when you have a thin one.
Now it is a different thing to buy these products,and quite another,to understand what the ad really means.You and me may ponder over these ads, but most would not think about them. These messages seep down our minds,influencing the way we think. The process is so slow,and yet impactful. there is a certain way you have to be, to be accepted by people.I clearly remember one of my friends saying,"I judge guys, by where they wear their pants" she obviously preferred those who wore pants on their pelvic bone. One can give ample of examples to show only the cool are acceptable,but did you ever think that this only makes us look similar , makes us uniform. We've become like zombies brain washed into thinking that only the model on television is pretty or cool.It's blind faith, and a commercial religion.